close

Automakers focus on low-cost battery powered SUVs in budding EV market

Homegrown manufacturers Tata Motors Ltd. and Mahindra & Mahindra Ltd. are now jostling with Chinese giants BYD Co. and SAIC Motor Corp

Ragini Saxena and Siddharth Philip | Bloomberg
Kia, EV, Electric Vehicle
Premium

A Kia EV9 electric vehicle displayed at the India Auto Expo 2023

In India, where an increasing number of consumers aspire to own bigger cars to cope with the country’s notoriously potholed roads and bad traffic, automakers are betting on low-cost battery-powered SUVs to capture the budding electric vehicle market.

At the nation’s major auto show in New Delhi earlier this month, there was a new breed of EVs taking center stage, with predominately foreign companies looking to muscle in on the nascent electric scene. In a marked shift in rhetoric, local auto bosses were also excitedly talking up the sector’s prospects.

Homegrown manufacturers Tata Motors Ltd. and Mahindra & Mahindra Ltd. are now jostling with Chinese giants BYD Co. and SAIC Motor Corp. and South Korea’s Hyundai Motor Co. Even India’s biggest automaker Maruti Suzuki India Ltd., which had previously largely pooh-poohed EVs, showed a compact electric SUV it says will hit the market in 2025.

Demand for smaller SUVs
Or

Also Read

Honda Cars eyes comeback with a slew of new SUVs across multiple segments

Tata Motors looking to introduce four wheel drive capability in its e-SUVs

Automakers maneuvering with different gears to shift towards EV

Jio-bp to set up charging network for M&M's upcoming e-SUVs' launches

Drivers of change: More women buy luxury cars in post-pandemic shift

Hero MotoCorp commences delivery of electric scooter VIDA V1 in Jaipur

Hero Electric looks to raise nearly Rs 2,000 crore to drive expansion

KTM chief says scope of electric vehicle mobility highly overrated

Auto Expo 2023 witnesses turnout of 636k visitors after a 3-yr hiatus: SIAM

Maharashtra govt approves M&M proposal to set up Rs 10k-cr EV plant in Pune

First Published: Jan 23 2023 | 3:19 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers. Already a BS Premium subscriber?LOGIN NOW

Register to read more on Business-Standard.com