What, one might ask, is the point of automotive (auto) majors offering a full palette of paint colours when the vast majority of car buyers simply choose white? While white is a colour, how did the nation’s colour selections get to be so bland? While the sale of non-white coloured cars increased marginally in 2022, with car buyers becoming more experimental and aspirational, the country’s love affair with white rides continued. In fact, they constituted more than two-fifths of total passenger vehicle (PV) sales last year.
About 42.2 per cent of cars sold in India in 2022 were white. This number was slightly higher in 2021, at 43.9 per cent, according to auto consultancy firm JATO Dynamics’ data reviewed by Business Standard.
Car sales in six other colours — black, grey, blue, red, green, and gold — rose by a few percentage points in 2022, compared with 2021.
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