 "McLaren, luxury cars")
“You don’t just buy a Rolls-Royce, you commission it.” This tagline on the British marque’s website aptly sums up the level of indulgence when one refers to bespoke cars.
While the Goodwood-based manufacturer has traditionally been known for its custom-made services, other super-luxury auto brands (priced upwards of Rs 2 crore), too, are in the game now in a big way.
Fuelling the trend for personalised uber-luxury cars are a few factors: A prolonged waiting period for these models due to the Covid-19-induced supply chain disruptions; the YOLO — you only live once — effect; and the fact that many of the country’s high net worth and ultra-high net worth individuals have only become richer during the pandemic years.
