Indian IT services firms have consolidated their positions in Brand Finance report’s rankings for 2023. Accenture retained its position as the most valuable IT services brand globally. TCS and Infosys remained the second and third most valued brands, while increasing their brand value by 2 per cent. Accenture retained the top slot for the fifth year straight, with a brand valued at $39.8 billion. It is the strongest IT services brand in the ranking with a Brand Strength Index (BSI) score of 87.8 out of 100 and a corresponding AAA brand rating.