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Bharti Airtel’s decision on Monday to discontinue its Rs 99 recharge plan in the Haryana and Odisha circles could be a precursor to the telecommunications (telecom) company hiking tariffs in some months, according to analysts.
The Rs 99 segment forms 7-8 per cent of the overall mobile revenue for Airtel, which last hiked tariffs a year ago.
Analysts say the company’s latest move could be a way of gauging the impact on the low-end 2G segment that such cheap plans typically serve.
