Amazon back as world's most valued brand, Apple down to No 2: Brand Finance

Tech brands lose value; Tata Group and Infosys climb the charts

Shivani Shinde Mumbai

Photo: Bloomberg

Amazon has reclaimed the top spot as the world’s most valuable brand despite its brand value falling 15 per cent this year from $350.3 billion to $299.3 billion, said a new report. 

According to brand valuation consultancy Brand Finance’s report, “Global 500 2023”, while Amazon is back at No 1, its brand value has fallen by over $50 billion this year, with its rating slipping from AAA+ to AAA. This is as consumers evaluate it more harshly in the post-pandemic world. 

Brand Finance’s research has found that perception of customer service at Amazon has fallen – at the same time as delivery times have lengthened. And so, consumers have become less likely to recommend Amazon to others. 

Also, with pandemic restrictions ending, people are returning to shopping in-store, which has, to some extent, impacted the need for online retail.

Apple (brand value down 16 per cent to $297.5 bil

Also Read

Infosys Q2 preview: Revenue could rise by up to 26% YoY; share buyback eyed

iPhone 14 to AirPods Pro 2: Everything Apple announced at 'Far Out' event

Apple 'Far Out' event today: Here's what users expect from Watch Series 8

iPhone 14 launch: Here is what Apple announced in the last 5 years

Apple Watch Series 8 review: Iterative upgrade with temperature sensor

360 ONE acquires controlling stake in Mumbai Angels, announces 2 new funds

Goldman Sachs sees 69% drop in Q4 net profit on dealmaking slump

Indian realty market to reach Rs 13 trillion by 2023: CII Delhi chairman

Infosys inks MoU with JNTU-K to accelerate digital, life skills development

ICICI Prudential Life Insurance net profit drops 29% YoY in Dec quarter

First Published: Jan 18 2023 | 9:40 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers. Already a BS Premium subscriber?LOGIN NOW

Register to