Campa Cola challenge: Coke blinks first, cuts 200 ml bottle prices by Rs 5

Coca-Cola has reduced the prices of some of its lowest stock-keeping units in key states after Reliance Consumer Products reintroduced the 50-year-old iconic beverage brand Campa Cola into the cola market. The price cut comes at a time when demand for cold beverages increases as temperatures start to soar. 

Distributors that Business Standard spoke to said the 200 ml glass bottle of Coca-Cola, which earlier retailed at Rs 15, is now being sold at Rs 10 in Telangana, Maharashtra, and Madhya Pradesh. Campa Cola’s entry price point, too, is Rs 10 (for 200 ml of polyethylene terephthalate (PET) bottle)

Also, the crate deposit that retailers pay to store glass bottles is now being offered free. Crate deposits are typically between