Colgate India meets distributors' body to sort out issue of price parity

Colgate India's meeting with distributors comes after the traditional channel stopped supplying its Colgate MaxFresh range of products in Maharashtra

During the second wave, consumers are behaving differently as people are buying  more essential supplies online, price inflation in personal care is collapsing. (Photo: Bloomberg)

Sharleen D'Souza Mumbai
Colgate-Palmolive India (Colgate India) on Wednesday met distributors’ body to sort out the issue of price parity between the traditional trade and organised distributors, which are present offline as well as online. These companies include Jiomart, Booker, Udaan and Elastic Run.

Colgate India said in a response to Business Standard’s email, “As always, we at Colgate-Palmo­live remain committed to forging productive partnerships with our distribution network to serve consumers.”

“To that end, we have held — and will continue to hold — meetings with them to discuss and resolve their concerns. In addition, we have met with All India Consumer Products Distribution Federation (AICPDF) and shared with them our process of engagement with our Distributors and our commitment to address their issues.”

First Published: Jan 06 2022 | 02:01 AM IST

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