Comviva focusing on 'martech' vertical in India: CEO Manoranjan Mohapatra

Martech describes the software end functions marketers use to optimise their marketing efforts

Subhayan Chakraborty New Delhi
Manoranjan Mohapatra, CEO, Comviva

Manoranjan Mohapatra, CEO, Comviva

Mobility solutions firm Comviva is focusing on martech, the business vertical engaged in cross sell, upsale and real time marketing through their telecom partners, the company's chief executive officer (CEO) Manoranjan Mohapatra told Business Standard.
Martech describes the software end functions marketers use to optimise their marketing efforts. 

“We are consuming a lot of goods and services leveraging the telecom sector. A telco has a customer base buying data, devices and bundles while a bank offers financial products. Martech would aim to upsell more to the customer base,” he said.
For Comviva —a subsidiary of Tech Mahindra—  India constitutes only 10-15 per cent of the total Martech business, and the company believes significant room to grow exists.

The plan is part of the company's plans to target specific new age industry verticals. 
“Our focus is to build on the three verticals we have targeted. Fintech, martech and digitech," Mohapatra said.  

Also Read

Comviva targets 10% of 5G-enabled business globally in next 5 years

How is Switch powering up green mobility in India?

M&M to unveil Mahindra XUV 400 EV this week; here's what we know so far

Vodafone Germany, Tech Mahindra deepen partnership for enhanced service

Tech Mahindra to consider interim dividend for FY23 in board meeting

Microfinance portfolio jumps by 26% in December quarter, says report

Reliance Retail fills GAP: US brand opens its own store in Mumbai

Sri Lanka's body approves renewable energy projects of Adani group

Telecom tycoon Sunil Mittal seeking a stake in Paytm, says report

BBC does not have an agenda, says chief to staff in India after I-T survey

At the moment, martech constitutes 20 per cent of the total business and has brought in significant revenues for the company.

First Published: Feb 24 2023 | 10:58 PM IST

Explore News