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Eye on profitability, quick commerce firms turn into brand magnets

Attract advertisers to their platforms while also focusing on core business and scaling up

Aryaman Gupta Sharleen D’Souza New Delhi

Premium

6 min read Last Updated : Feb 23 2023 | 4:35 PM IST

Once thought of as a passing fad, quick commerce might have just turned the corner to become a revenue generating business. The Blinkit numbers shared by Zomato recently are a case in point: the growth in revenue per order has led to higher overall revenue growth of 28 per cent quarter-on-quarter in Q3 FY23.

Also adding steam to the company is its advertising model.

In the third quarter results, Blinkit CEO Albinder Dhindsa said the platform had become a preferred destination for over 500 brands for advertising and engagement. “These brands, large and emerging, use us to build brand awareness and to also push their sales on the platform with performance advertising,” he added.