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Distributors in Maharashtra have decided to resume the supply of Colgate-Palmolive India (Colgate India) products after the company gave an assurance to correct the issue of price parity on the ground between the traditional trade and organised distribution channel.
The All India Consumer Products Distributors Federation (AICPDF) has decided to see if there are any changes on the ground over the next three months and will decide the future course of action accordingly. This strategy by distributors is the same as that used in the case of Hindustan Unilever. Distributors have also been asked to communicate any issues of price disparity with proof.
“On January 5, 2022, Colgate (India) invited the federation’s office bearers to discuss (the issue of price disparity) with
