Gig jobs see surge in demand in sales and marketing across sectors

Hiring demand for gig workers continues to grow at a rapid pace in the post-pandemic employment market, with the highest offtake being recorded for sales and marketing roles. The surge in demand for gig workers is seen across quick commerce (300 per cent), healthtech (250 per cent), fintech (200 per cent), and e-commerce (198 per cent) sectors, said the first edition of the Taskmo Gig Index.

Amid worries over start-up layoffs, funding crunch, and shutdowns, quick commerce segments, which include the delivery of grocery and everyday essentials, continue to exhibit steep demand for gig workers with a growing number of established players scaling up their hiring especially across top cities.

Tech-based segments have also seen considerable demand in line with