According to Fredrik Olsson, managing director, H&M, the share of online channels in its India sales was higher than its global average.
When Janne Einola, an H&M veteran and first country manager for India, ended his 23-year stint with the Swedish fashion retailer in October, he went out on a high note. After serving five years at the helm of H&M’s India operations, Einola had all the possible feats in his kitty that he could achieve in the short span.
The brand had a wider presence and gathered enough attention of local consumers to become a household name.
But what would remain his greatest feat is the financial performance of the entity. From a fringe player in 2015, when Einola drove H&M in the local market, the retailer managed to beat rival Zara by a margin.
First Published: Dec 05 2020 | 06:05 AM IST