Kavitha Kuruganti, National convenor, Alliance for Sustainable and Holistic Agriculture
Kourtney Kardashian recently posted a picture of herself on Twitter, stretched on a poolside recliner in a white bikini, with the caption: “I make sure to always buy THESE organic.” Her sisters Kim, Khloé and Kylie concurred. And her 23 million followers were suitably intrigued. The picture is a clickbait ad to the Kourtney app, where the mother of three reveals all about her organic meal plans, for $24.99, or Rs 1,700, for a year’s access.
That’s roughly the amount it would cost a family of four in India to move to organic groceries for a month, estimates a joint report by consultancy EY and the Associated Chambers of Commerce and Industry of India (Assocham). Remove the glamour and the
First Published: Jul 20 2018 | 10:56 PM IST