How Snapdeal is creating focused brands to capture value e-commerce segment

Forms subsidiary to create such brands, is pivoting towards Bharat to reach value-conscious customers in tier-2 and beyond

Aryaman Gupta New Delhi

Photo: Reuters

Homegrown e-commerce player Snapdeal is betting big on the value retail market. The company has, for the past few years, pivoted towards the Bharat audience in a bid to cater to value-conscious customers. Having moved the Snapdeal marketplace focus to value retail, the company has now formed a subsidiary that is creating value-focused brands.
At present, other than the marketplace model, Snapdeal has two more business lines—Unicommerce esolutions, a cloud-based ecommerce enabler, and Newfangled Internet, which has Stellaro and other brands under it.
Snapdeal launched Stellaro in August 2022, which acts like a house of brands and caters to the value segments. These include names such as Urban Mark - for men, women and kids, Rangita - for women’s ethnic wear, Nord – for men, Miyuki and Aragma - for women’s beauty and personal care products, HomeTales – for the home and kitchen segment, and NBox – which sells el

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First Published: Jan 31 2023 | 6:46 PM IST

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