At a time when founders are hard pressed for funds, Tanuj Gangwani and Amit Sharma, ex-Limeroad colleagues and now founder of Geniemode, managed to raise its Series B in April of 2022 from Tiger Global. Just as the funding winter was setting in.
Both met at Limeroad—Gangwani a CA, company secretary and certified management accountant was CFO and co-founder at the company since 2013 to 2020; and Sharma was director-sourcing for two years starting 2014. Both realised there was room to improve global sourcing for fashion and home segments.
The going wasn’t easy simply because the duo intended to offer end-to-end design and manufacturing services to about 200 global buyers such as Mango, Desigual, Lefties, Amazon, Choccos, Next UK, TJ Maxx in the US, TK Maxx in the UK, Liverpool in Mexico, among others, And there was no way, given the clampdown on global travel, that they could showcase their wares to a clientele that insisted on touch-
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.
Subscribe To Insights
Key stories on business-standard.com are available to premium subscribers only.Already a BS Premium subscriber? Log in NOW
What you get on Business Standard Premium?
- Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
- Pick your 5 favourite companies, get a daily email with all news updates on them.
- Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
- Preferential invites to Business Standard events.
- Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.