Inmobi’s business to commerce company Glance’s active user base in India touched 173 million in Q4 2021, according to Counterpoint Research’s Quarterly Mobile Application Tracker. The platform added 33 million total active users to grow 24 per cent from Q1 2021 to Q4 2021.
Counterpoint’ Research Analyst Arushi Chawla said, “Glance has become the first touchpoint for users interacting with their devices, removing barriers such as search and multiple app downloads. This has uniquely positioned Glance for growth driven by high engagement. In addition, the AI capabilities of Glance have been helping users discover relevant content, further increasing stickiness to the platform.”
On the content strategy, Chawla noted, “Glance has been diversifying across genres and languages. Glance has accumulated content from top