ITC's diversification into non-cigarette biz shows critical mass in profits

But ITC's strong run currently is not restricted to a single segment - all businesses are on a high


ITC knew the challenges in cigarettes and diversified. Hotels and paperboards were the early ones

Ishita Ayan Dutt Kolkata
A hotel in 1975, entry into paperboards in 1979, India’s dominant cigarette maker, ITC, read the tea — or tobacco — leaves early, leveraged its enterprise strengths and stepped up the diversification agenda to create multiple drivers of growth. Some failed, some faltered, some were transformational, adding steadily to the top line. Now those efforts are making a difference: margins from non-cigarettes — FMCG, hotels, agri, paperboards, paper and packaging — are expanding and profits are kicking in more significantly than ever before.

To be sure, cigarettes still account for 36.59 per cent of revenues and 75.42 per cent of profit (9MFY23). But the non-cigarette business is showing promise now. The share of non-cigarettes in profits before interest and tax

First Published: Mar 15 2023 | 6:17 PM IST

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