Riding high on recent launches and a pipeline of new SUVs, Mahindra & Mahindra (M&M) is eyeing pole position in the “core SUV” segment in three years, a top company executive said. The erstwhile market leader is in the process of redefining what it considers a core SUV.
“In the next three years, we are pretty sure that we will be the No.1 in what we call core SUVs. We will put out a formal definition (of core SUVs) by the next quarter,” Rajesh Jejurikar, executive director – farm equipment and auto sectors – at M&M told Business Standard. It doesn’t only mean body-on-frame or chassis-based vehicles, but M&M will exclude some models in the count of what’s a core SUV,