Maruti Suzuki’s bet on the rural markets is showing results: The share of rural sales is moving fast towards the halfway mark. The country’s largest car maker has sold 584,126 cars in the rural markets from April to January this fiscal of the overall sales of 1.3 million vehicles in this period, registering a growth of 24 per cent from the same period the previous year. Rural sales account for 44.2 per cent of the overall numbers this financial year till now against 38.5 per cent in the pre-Covid-19 period of FY20.
The rural market’s share has risen consistently over the years. From 38.5 per cent in FY20, it rose to 40.9 per cent in FY21 and 43.6 per cent in FY22. Hence, the share of urban sales has declined over the years.
Four good consecutive monsoons along with a higher yield and price have put more money into farmers’ hands. “The last few years have seen good monsoons. Rabi sowing this year is up almost 3 per cent
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