Maruti Suzuki's rural market sales racing to reach the urban mark

Maruti Suzuki’s bet on the rural markets is showing results: The share of rural sales is moving fast towards the halfway mark. The country’s largest car maker has sold 584,126 cars in the rural markets from April to January this fiscal of the overall sales of 1.3 million vehicles in this period, registering a growth of 24 per cent from the same period the previous year. Rural sales account for 44.2 per cent of the overall numbers this financial year till now against 38.5 per cent in the pre-Covid-19 period of FY20.

The rural market’s share has risen consistently over the