Business Standard

Media & entertainment firms take hit amid slowing advertising spend

As economy falters, first quarter ad revenues across media firms decline

Media entertainment
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Across print, TV, radio and digital platforms, companies are reporting either a decline in growth rates or a straight out fall

Vanita Kohli-Khandekar New Delhi
The bad news keeps piling up. 

HT Media’s flagship print division, which owns Hindustan Times, one of India’s largest selling English papers, saw advertising revenues fall by 9 per cent in the first quarter of the financial year 2019-20. DB Corporation, one of the largest language media groups in the country, owns, among others, the Hindi daily Dainik Bhaskar, 30 radio stations and several digital brands. Its ad revenues fell by 2.8 per cent in the same period. At arch rival Jagran Prakashan, which publishes Dainik Jagran, Mid-Day and owns brands in print, digital and radio, total ad revenues fell

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