The social brands have a stronghold over advertising while the others have a grip on pay revenues
YouTube, TikTok, and Meta will lead the user-generated content market. Streaming video platforms should turn profitable in the next 1-2 years. Last-mile access through broadband, cable or DTH remains a high margin business.
These were some of the highlights of the research presented by Vivek Couto, co-founder and executive director, Media Partners Asia (MPA) at APOS 2022 in Singapore last month. MPA’s signature event looks at everything to do with video and audio in the Asia Pacific region.
The other points highlighted in the presentation were that free-to-air television was in decline, as a result, TV-based content creators will see value erosion while those that depend on premium video-on-demand will see better economics.
First Published: Oct 14 2022 | 6:01 PM IST