Online sale of durables nearly doubles this season, grabs offline share

With consumers staying indoors, e-commerce firms have extended their reach to a larger number of pin codes

A new home for BPL

For Whirlpool, online sales have shown faster uptick due to the mega annual ecommerce sales, said Vishal Bhola, managing director.

Arnab Dutta New Delhi
The past few months may have been uncertain, but against all odds, the advent of the festive season has given hope to service engineer Shyam Ratan Singh. Contrary to expectations, the sale of consumer durables spiked since its beginning, offering him much-needed assignments. Singh, who works for Samsung Electronics in Delhi, is however amused by the share of online orders versus offline stores. In contrast to last year, majority of the installations he attended recently were for appliances bought online.

The spike in share of online orders has been noted by leading manufacturers too. With consumers staying indoors and e-commerce firms extending their reach to a larger number of pin codes, e-commerce giants have snatched a larger share from the

First Published: Oct 27 2020 | 6:24 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers.

Register to