Orient Electric plans exports to US, Europe and other destinations

Out of an estimated 3 million units of fans exported from India, Orient Electric commands a 60 per cent market share

electronic, electronics

Photo: Shutterstock

Avishek Rakshit Kolkata
After firming up its exports across Asia, Africa and North America, Orient Electric, part of the diversified Rs 126-billion CK Birla Group, is planning to start export of electric fans to the US, Europe and other destinations.

"We are currently increasing the depth of our exports in the countries we are present in and looking at new countries to export to. Such exports to the US, Europe and other countries is expected to start in another years' time", Atul Jain, ?senior vice-president and business head of the fans division at Orient Electric told Business Standard.

Jain said “depth” implied increasing its reach across the various distribution channels, which expectedly leads to higher sales volume.

First Published: Aug 23 2018 | 05:31 AM IST

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