Sportswear brand Puma India is on a diversification spree and will be venturing into the infant wear segment by the end of this year, said a top company official. It will also be launching its first smart watches by next month.
The company will start selling joggers sets and jackets for babies, priced between Rs 2,500-3,500. It will be launching a wider collection including t-shirts, shorts, rompers and body suits by early next year and expects a 30 per cent year on year growth in infant wear.
“We are in the process of setting up shop-in-shops in kids stores for this collection. Our kids section, ranging from 4-14 years, has also seen a huge traction and has grown 50 per cent since