Puma puts best foot forward in infant wear, smart watches segments

Opens its biggest India store in Bengaluru to give an experiential taste to buyers

Puma Cell Venom

Puma Cell Venom

Samreen Ahmad Bengaluru
Sportswear brand Puma India is on a diversification spree and will be venturing into the infant wear segment by the end of this year, said a top company official. It will also be launching its first smart watches by next month.

The company will start selling joggers sets and jackets for babies, priced between Rs 2,500-3,500. It will be launching a wider collection including t-shirts, shorts, rompers and body suits by early next year and expects a 30 per cent year on year growth in infant wear.

“We are in the process of setting up shop-in-shops in kids stores for this collection. Our kids section, ranging from 4-14 years, has also seen a huge traction and has grown 50 per cent since

First Published: Oct 11 2019 | 01:13 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com