Second coming of social media has a business peg: Facebook India head

According to data shared by the company for the first time, 416 million users in India access Facebook every month, out of which 234 million access it every day

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Reels (a short-video channel), which is available on Facebook and Instagram, is another platform which can be used for companies to target customers and it has seen 6 million videos being produced every day

Surajeet Das Gupta New Delhi

4 min read Last Updated : Oct 07 2021 | 2:08 PM IST

Facebook Inc is making a big push to target businesses in India — from small entrepreneurs to top global brands — by leveraging its huge customer base with high engagement rates on its various social media platforms.

According to data shared by the company for the first time, 416 million users in India access Facebook every month, out of which 234 million access it every day. This provides companies with a massive target customer base for their products and services.

Facebook also revealed that over the last one year, as the Covid-19 pandemic raged, the total daily conversations between people and businesses on Messenger (which is part of Facebook) and Instagram went up by 40 per cent.

What’s more, 90