Business Standard

Soon you will be required to log into your Netflix account every month

These measures are part of a plan by Netflix to discourage users from sharing passwords and boost its revenues

Netflix
Premium

Photo: Bloomberg

BS Web Team New Delhi
Netflix, struggling with low revenue growth, may have found a way to boost its earnings. According to a report in The Streamable, Netflix is making its first moves to wind up password sharing among subscribers. This means that a person who is not a subscriber will not be able to log into someone else's Netflix account. Netflix hopes this will increase its subscriber base.

The report said the streaming giant has estimated that over 100 million users worldwide are using the service through someone else's login credentials. By ending account sharing, Netflix hopes to make meaningful subscriber additions and consequently

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in