Netflix, struggling with low revenue growth, may have found a way to boost its earnings. According to a report in The Streamable, Netflix is making its first moves to wind up password sharing among subscribers. This means that a person who is not a subscriber will not be able to log into someone else's Netflix account. Netflix hopes this will increase its subscriber base.
The report said the streaming giant has estimated that over 100 million users worldwide are using the service through someone else's login credentials. By ending account sharing, Netflix hopes to make meaningful subscriber additions and consequently boost its revenues.
How does this work? Does this mean the Netflix account is no longer shareable?