Adani Enterp. 2534.05↓-10.30(-0.40%)
Adani Ports 737.50↑10.65(1.47%)
Apollo Hospitals 4640.45↑30.55(0.66%)
Asian Paints 3137.40↑9.00(0.29%)
Axis Bank 929.80↑2.85(0.31%)
B P C L 361.70↓-2.60(-0.71%)
Bajaj Auto 4618.50↑2.55(0.06%)
Bajaj Finance 6932.05↑27.55(0.40%)
Bajaj Finserv 1449.55↑10.40(0.72%)
Bharti Airtel 821.25↑3.30(0.40%)
Britannia Inds. 4575.25↓-20.95(-0.46%)
Cipla 956.25↑4.90(0.52%)
Coal India 246.10↑4.60(1.90%)
Divi's Lab. 3477.85↓-36.15(-1.03%)
Dr Reddy's Labs 4556.25↑25.30(0.56%)
Eicher Motors 3711.45↑21.10(0.57%)
Grasim Inds 1713.30↑25.00(1.48%)
H D F C 2690.55↑39.95(1.51%)
HCL Technologies 1126.20↓-13.00(-1.14%)
HDFC Bank 1635.50↑19.70(1.22%)
HDFC Life Insur. 579.05↑1.85(0.32%)
Hero Motocorp 2776.90↑31.75(1.16%)
Hind. Unilever 2650.30↓-2.05(-0.08%)
Hindalco Inds. 419.90↑6.35(1.54%)
ICICI Bank 948.15↓-2.55(-0.27%)
IndusInd Bank 1284.95↑16.90(1.33%)
Infosys 1314.40↓-3.05(-0.23%)
ITC 449.10↑5.50(1.24%)
JSW Steel 702.20↑0.50(0.07%)
Kotak Mah. Bank 1953.20↑8.15(0.42%)
Larsen & Toubro 2224.55↑6.10(0.27%)
M & M 1330.15↑48.30(3.77%)
Maruti Suzuki 9333.50↓-66.45(-0.71%)
Nestle India 21729.45↑147.70(0.68%)
NTPC 176.30↑1.80(1.03%)
O N G C 159.00↓-4.75(-2.90%)
Power Grid Corpn 234.50↓-2.80(-1.18%)
Reliance Industr 2520.60↑14.10(0.56%)
SBI Life Insuran 1218.10↑22.35(1.87%)
St Bk of India 595.00↑9.00(1.54%)
Sun Pharma.Inds. 968.45↓-1.45(-0.15%)
Tata Consumer 794.25↑4.55(0.58%)
Tata Motors 521.45↑3.00(0.58%)
Tata Steel 108.45↑2.05(1.93%)
TCS 3320.35↓-8.55(-0.26%)
Tech Mahindra 1114.05↓-0.70(-0.06%)
Titan Company 2812.25↑70.10(2.56%)
UltraTech Cem. 7840.55↑118.70(1.54%)
UPL 690.00↑1.90(0.28%)
Wipro 399.80↓-1.90(-0.47%)

Tata Motors reducing discounts on trucks to improve margins: Report

Tata Motors sells over 50 per cent of all the medium and heavy trucks in the country yet its margins have remained thin

Premium

2 min read Last Updated : Jan 24 2023 | 9:14 AM IST

Indian commercial vehicle maker Tata Motors has started reducing discounts it offers on trucks to protect the margins, a report by The Economic Times said. With fewer discounts, the company has kept the maximum retail price constant, leading to an increase in the effective market operating price.

"From September onwards, we have taken a decisive step. We are moving from a push system to a pull system," Girish Wagh, executive director at Tata Motors, told ET. "The journey has not been easy. The customer's mindset has become like that. We are spending time on communication with customers, financiers and channel partners."

This company sells over 50 per cent of all the medium and heavy trucks in the country yet its margins have remained thin, the report added. In 2022, the company brought Mckinsey & Co on board to restructure its commercial vehicle business for better profitability.