When Jeemon Jacob moved to Gurugram to join an information technology company, he rented a two-bedroom flat with four colleagues. Instead of buying furniture and electronic goods, they decided to rent them — four beds, a refrigerator, a television, and a study table for just Rs 2,500 a month from a start-up.
Jacob is learning to play guitar and has rented one till he can save enough to buy it. One of his flatmates has rented a treadmill, while another rents a bike for weekend trips. Their boss, Venkat, rents a car from Zoomcar on weekends and uses cabs on weekdays.
Welcome to India’s sharing economy, which is fast evolving beyond categories like travel aggregation (Airbnb) and ride hailing (Uber) to furniture