Vi targeting tier 3 cities to protect rural customer base: Report

Vi is losing customers every month and it has been unable to raise funds

BS Web Team New Delhi
Tough future call: What happens if VIL isn't out of the woods in 4 years?

To protect its rural consumers, Vodafone Idea (Vi) has launched 1,100 new shops in tier III markets of 18 states, a report by The Economic Times (ET) said. The telco's rural users are increasingly being targeted by Reliance Jio and Airtel. 
"To enable the large rural population to be a part of the digital revolution, we have taken a renewed approach to our rural retail strategy by introducing the concept of Vi Shops across multiple small towns and tier III markets," Abhijit Kishore, chief operating officer at Vi told ET
The shops will offer prepaid products and services to the customers, he added. These have been founded as a three-month-long activity. 

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Vodafone Idea

  • 1D
  • 5D
  • 1M
  • 3M
  • 6M
  • 5Y
  • MAX

First Published: Jan 26 2023 | 2:42 PM IST

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