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Vi targeting tier 3 cities to protect rural customer base: Report

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2 min read Last Updated : Jan 26 2023 | 2:42 PM IST

To protect its rural consumers, Vodafone Idea (Vi) has launched 1,100 new shops in tier III markets of 18 states, a report by The Economic Times (ET) said. The telco's rural users are increasingly being targeted by Reliance Jio and Airtel.

"To enable the large rural population to be a part of the digital revolution, we have taken a renewed approach to our rural retail strategy by introducing the concept of Vi Shops across multiple small towns and tier III markets," Abhijit Kishore, chief operating officer at Vi told ET.

The shops will offer prepaid products and services to the customers, he added. These have been founded as a three-month-long activity.