ICICI Bank, Tata Sky are among the big brands that have turned to the social messaging app for business during the lockdown
A month ago, as the pandemic extended its grip over the country and the lockdown tightened its stranglehold on businesses, ICICI Bank looked for a way to keep its operations flowing smoothly. It turned to WhatsApp to set up a virtual shop and helpline for its customers and now, ICICI Bank says, it has close to a million users. The platform has not just offered easy reach, it has also helped the Bank track its customer usage to provide a more efficient bouquet of services.
For WhatsApp, the past two months have opened up the doors to several big brands; MakeMyTrip, Tata Sky, Bengaluru-based real estate search portal NoBroker are among the most recent signees to the platform’s business application
First Published: May 19 2020 | 11:38 PM IST