Why Procter & Gamble is a slow mover in India

The multinational is focusing more on key markets like the US and China, with India contributing only 2% to its revenues


Viveat Susan PintoArnab Dutta Mumbai/New Delhi
The world’s largest consumer goods company, Procter & Gamble (P&G), is slowing down in India. For the second straight year, the top line of P&G Home Products, the unlisted Indian arm of the global major, declined, touching Rs 4,891 crore in 2016-17. For the financial year ended March 31, 2016, P&G Home Products registered its first decline, with net sales of Rs 5,671 crore, according to data sourced from the Registrar of Companies (RoC).

The performance of the unlisted arm of P&G matters because it houses some of the latter’s key businesses in the country. These include detergents and shampoos, which together make up 54 per cent of its overall domestic turnover. The balance 46 per cent comes from categories

First Published: Dec 07 2017 | 12:56 PM IST

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