Food aggregator platform Zomato has discontinued its 10-minute delivery offering, Zomato Instant, as the business has struggled to grow and faces challenges in turning profitable, media reports said. The company has denied these claims, stating that the business is just being rebranded.
This comes as the company’s CEO Deepinder Goyal announced 800 job vacancies across 5 roles via a Linkedin post. These roles include Chief of Staff to the CEO, generalist, growth manager, product owner and software development engineer.
Zomato Instant was launched in March of 2022 as a pilot in Gurugram to meet growing customer demand for quicker deliveries, after which it was extended to Bengaluru. The company looked to achieve this through the use of “finishing stations”, which housed 20-30 most frequently ordered dishes in a particular area.
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