Fan clubs remain key to Shah Rukh Khan-starrer Pathaan's marketing

The potency of Shah Rukh Khan's fandom has been on full display this week

Vanita Kohli-Khandekar Pune

Charlie Yerme, 29, is a video editor based out of Nagpur. He is also the president of ‘The Club SRK’, a city-based fan club devoted to Shah Rukh Khan. It was set up in 2013 to “celebrate sir’s movies,” said Yerme. The club started by screening Chennai Express and has screened several SRK films since, along with participating in charity.
“Pathaan (Khan’s latest release) came after a four-year gap. So we were very excited,” says Yerme. The club has been putting up posters, did a flash dance to promote the movie and booked an entire hall for the first day first show. At 7 am on January 25 (the day Pathaan released), the 100-plus member club burst firecrackers before settling down to watch the film at 8 am.
There are hundreds of such clubs - in Jalgaon, Beed, Chennai, Kolkata, Akola, Yavatmal, Bengaluru, Sitamarhi, New York, Canada, Nigeria etc. Every Indian city/town or a major country has a fan club for

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First Published: Jan 28 2023 | 12:13 AM IST

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