Outside 1 MG-Lido, a mall in the heart of Bengaluru, a young man stops to pull out his cell phone and take pictures of mannequins in the display window dressed in the latest from Swedish brand, H&M. The designs, which include a knitted beige skirt and a double-breasted brown checked jacket, aren’t out of the ordinary. But the way they’ve been created is.
The clothes are made from recycled plastic PET bottles, the kind used to hold water and aerated drinks. These aren’t clothes meant for the ramp, but for office and casual wear. Looking at them you cannot tell they’ve been created out of plastic. Like H&M, other multinational companies, too, are finding environmentally conscious solutions to tackle pollutants.