TV broadcasters not buying big movies amid a drop in viewership: Report

The buzz on TV is low for films that could not perform well in theatres, and even the movies that performed well at the box office, like KGF 2 and RRR, did not see much viewership on TV


BS Web Team New Delhi
Against the backdrop of viewers shifting towards streaming platforms, several non-star films are being sold at low prices to broadcasters. The price of acquiring films has fallen, and even several big-budget films are finding it difficult to find buyers are half their price, a report by Mint said. 
The crisis had begun before the Covid-19 pandemic, but the situation has worsened. Big movies that failed to make a mark at the box

First Published: Dec 27 2022 | 12:13 PM IST

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