On January 25, Hindi cinema witnessed something that can only be described as stupefying. Pathaan, starring Shah Rukh Khan, Deepika Padukone, John Abraham, and Dimple Kapadia, opened to Rs 57 crore, the highest-ever opening in Hindi cinema.
The film has since gone on to collect Rs 543 crore at the global box office, and the cash registers are still ringing.
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.
Subscribe To Insights
Key stories on business-standard.com are available to premium subscribers only.Already a BS Premium subscriber? Log in NOW
Or