Norms for celebrity endorsements carry the weight of law: Rohit Kumar Singh

'We are working to modernise the grievance redress mechanism and bring it up to international standards'

Pratigya Yadav
Rohit Kumar Singh

Rohit Kumar Singh, Consumer Affairs Secretary

As a consumer protection authority, it has always been our endeavour to strike a balance between the ease of doing business and protecting the rights of consumers, says Rohit Kumar Singh, consumer affairs secretary, in an interview to Pratigya Yadav. Edited excerpts:

What are some of the major decisions taken by the Department of Consumer Affairs in the past one year?
The department has taken steps to safeguard consumers’ rights. With the help of the Bureau of Indian Standards (BIS), we have developed a framework for e-commerce platforms to address the issue of fake reviews. Recently we launched guidelines for misleading advertisements and celebrity endorsements to protect consumers from brands that make unsubstantiated claims. Other major decisions include the Right to Repair portal, implementing QR codes for mandatory disclosures on electronic products, displaying unit sale prices on pre-

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First Published: Feb 16 2023 | 11:40 PM IST

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