Network connectivity remains big challenge as e-commerce, FMCG go digital

Experts say AR/VR tech has yet to mature; also, immersive experiences with 360° video applications require a lot of data

Digital transactions

As per FMCG industry experts, the pandemic has accelerated the rise in transactions on e-commerce platforms

Pratigya YadavDebarghya Sanyal New Delhi
With India pushing towards 5G adoption, e-commerce and fast-moving consumer goods (FMCG) firms are increasingly turning to more cutting-edge digital solutions for improving their customer experience.

Last month, Flipkart became one of the biggest names to enter the metaverse space, with the launch of Flipverse. According to the FireDrop website — Flipkart’s Web 3 platform — its pilot run, which was live for a week from October 17-23, saw people across 1,500 cities shop virtually, with 300-500 users streaming the virtual reality (VR) space onto their phones every minute.

Barnali Roy, a young IT professional from Kolkata, was one such user. “I wasn’t planning to buy anything. Nor did I use VR-headsets; I accessed FireDrop through my smartphone. The sheer curiosity of

First Published: Nov 06 2022 | 6:12 PM IST

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