Rural India has 17% more homes with TVs than cities

The survey also shows an 18% jump in TV penetration - from 54% previously to 64%

TV, OTT, digital media


Urvi Malvania Mumbai
Television rating agency Broadcast Audience Research Council (BARC) has updated and aligned its TV universe in line with changes in demographics, TV ownership and connection type, and language preference.

The Council on Thursday released its weekly viewership data (for February 18 -24) on the basis of a revised Universe Estimate (UE), which is based on the results of Broadcast India (BI) Survey. 

First Published: Mar 03 2017 | 01:39 AM IST

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