Costly beer and luxury cars? Consumers and profits fine with that

With costs of many raw materials flaring amid bottlenecks, companies have been testing how much they can raise prices after years of subdued inflation

luxury car

Carmakers have significantly increased prices after a strong rebound in demand, as a semiconductor shortage has put a lid on vehicle production

Consumers seem undaunted by higher prices of everything from luxury cars to beer, letting companies like Anheuser-Busch InBev and BMW boost profits despite economic threats ranging from inflation to war to China’s Covid flare-up.

AB InBev, the world’s largest brewer, on Thursday reported profit growth that was almost twice as much as analysts expected. BMW’s first-quarter earnings rose 12 per cent on strong demand for luxury cars. Revenue at Stellantis, formed by the merger of Fiat Chrysler and Peugeot, jumped on the back of strong demand for new high-end models like the Jeep Grand Cherokee.

First Published: May 06 2022 | 01:59 AM IST

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