Tech giant LG Electronics showcases NFT artworks via OLED evo TVs

An NFT is a non-interchangeable unit of data stored on a blockchain, which can be owned and traded as a digital item

IANS Seoul
LG Electronics, LG

Tech giant LG Electronics said on Sunday it has showcased non-fungible token (NFT) artworks on its next-generation organic light-emitting diode (OLED) TVs at an art exhibition in the United States.

The firm has partnered with American sculptor Barry X Ball to exhibit his artworks, including a 39-second-long kinetic NFT and a 24-karat gold-plated sculpture, at Frieze Los Angeles 2023.

The OLED evo is the TV maker's next-generation panel, featuring more light per pixel than previous models, along with improved brightness and better colour accuracy, reports Yonhap news agency.

"The self-lit pixels of LG's OLED TVs allow one to fully appreciate the intent of the artist, revealing the most minute details through vibrant, accurate colours, deep blacks, and incredible contrast," the company said in an English-language statement.

LG Electronics, meanwhile, plans to start the global sales of the new LG OLED evo TVs next month.

An NFT is a non-interchangeable unit of data stored on a blockchain, which can be owned and traded as a digital item.

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Separately, LG Electronics said, the company's washers have been awarded the title of Best Eco-Friendly Washing Machines picked by Consumer Reports, a leading U.S. product testing organisation.

They outperformed products of rival firms in the three categories -- front-loader, top-loader and agitator models.

The Consumer Reports said its ratings were based on the products' water and energy efficiency, along with such other aspects as gentleness, weight and volume.



(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Feb 19 2023 | 7:03 PM IST

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