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US sues Google to break up ad-technology unit in heated antitrust fight

Google said in blog post that the lawsuit "attempts to pick winners and losers in the highly competitive advertising technology sector

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The Justice Department’s complaint also seeks damages from Google for allegedly overcharging federal government agencies, such as the US Army, that purchased online ads

5 min read Last Updated : Jan 25 2023 | 2:26 PM IST

The US Justice Department and eight states sued Alphabet Inc.’s Google, calling for the break up of the search giant’s ad-technology business over alleged illegal monopolization of the digital advertising market.

“The lawsuit we have filed today seeks to hold Google to account for what we allege are its longstanding monopolies in digital advertising technologies that content creators use to sell ads and advertisers use to buy ads on the open Internet,” said the Justice Department’s antitrust chief Jonathan Kanter in a news conference Tuesday announcing the suit.

New York, California and Virginia were among the states that signed on to the complaint, which was filed in federal court in Virginia.