Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www-business-standard-com-nalsar.knimbus.com or the Business Standard newspaper
Last week, Adidas lost a hard fought trademark dispute over its striped design signature against Zegna-owned American designer brand, Thom Browne. The sportswear giant argued that luxury brand Thom Browne Inc’s four stripes were too similar to its famous, and globally recognised, three stripes. The courts disagreed.
Browne’s designs often feature four horizontal, parallel stripes, encircling the arm of a garment — in fact, they are frequently seen on the creator Thom Browne himself, who invariably sports a sock with the four stripes under dispute.
Designer Browne testified in front of an eight-person jury at Manhattan’s Southern District Court that his love of sports inspired his use of “varsity stripes”. He said he wanted to create an “external signifier” that would render his label immediately recognisable. This led him to the three stripes usually featured on varsity sweaters and collegiate pieces.
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.
Subscribe To Insights
Key stories on business-standard.com are available to premium subscribers only.Already a BS Premium subscriber? Log in NOW
What you get on Business Standard Premium?
- Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
- Pick your 5 favourite companies, get a daily email with all news updates on them.
- Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
- Preferential invites to Business Standard events.
- Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.