Happy & happening: Seenagers rock!

They have everything they wanted as a teenager - only they seem to have got it all 50 years later

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Sandeep Goyal
Seenagers — “senior teenagers” are the newest demographic cohort of interest to smart marketeers. Yes, these are senior citizens living the life of teenagers! They have everything they wanted as a teenager — only they seem to have got it all 50 years later. In fact, for them it is actually even better than being a teenager as they are at a life-stage when they can choose to live their life on their own terms. No more having to go to school or to attend college; no time-table of classes, no homework to be done; no quizzes, no exams; no money issues — in fact abundant finances; they have their own house, own car (most times a pretty fancy one
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www-business-standard-com-nalsar.knimbus.com or the Business Standard newspaper

First Published: Jul 24 2020 | 10:25 PM IST

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