One is the multiplicity of rules across states, even though the Ministry of Road Transport and highways (MoRTH) came out with model guidelines three years ago. This variability leaves cab aggregators facing a plethora of rules across India. Some of them are bizarre, such as West Bengal’s stipulation that customer data must be stored with the state. In many states, aggregators operate without a licence; in others, with the risk of the licence being revoked by any regional transport office on the slightest pretext.