The pandemic fundamentally changed the way Indians shop. Digital shopping took off in a big way. But now, based on empirical evidence, shoppers are thronging back to the stores. As the dust starts to settle down, striking the balance between digital and in-store shopping will become critical. In China and the US, there is already talk of the emergence of a 50:50 world in the next few years, where, for instance, food and grocery shopping is split equally between digital and physical.