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The pandemic fundamentally changed the way Indians shop. Digital shopping took off in a big way. But now, based on empirical evidence, shoppers are thronging back to the stores. As the dust starts to settle down, striking the balance between digital and in-store shopping will become critical. In China and the US, there is already talk of the emergence of a 50:50 world in the next few years, where, for instance, food and grocery shopping is split equally between digital and physical.
It is unclear whether India will follow the US or Chinese example anytime soon. But the pandemic has shown that the consumer is now ready to transact digitally, thanks to the ubiquity of the smartphone and payment systems — and gradually, efficient supply chain and logistics systems will ensure faster deliveries direct to homes across the country. Last week, Amazon introduced Amazon Air in India, the first e-commerce firm in the country to have its own air cargo fleet.
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