Will a new, improved Coke Studio succeed?

Unlike Coke Studio Pakistan, the Indian format has struggled to make an impact. Its challenge will be to drum up some good music

Sandeep Goyal

Coca-Cola is bringing back its global music property Coke Studio to India after a gap of eight years, and rebranding it as Coke Studio Bharat. The new season of Coke Studio will feature an amalgamation of over 50 artists from across India, especially the hinterlands. The platform will witness the coming together of this massive ocean of talent to create over 10 memorable tracks celebrating the roots of India.
This season of Coke Studio is being curated by musician-songwriter Ankur Tewari, who will be assisted by a think-tank comprising poet-lyricist Kausar Munir and music producer K J Singh. The artists and musicians line-up includes varied talent from Armaan Malik to Diljit Dosanjh, to Jasleen Royal, to the Shillong Chamber Choir. Regional Indian instruments like alghoza, chimta, duff, sarod, sarangi, tumbi, and rabaab will be specially highlighted in the music.
Coke Studio owes its origins to Brazil where it was first staged as a musical concert
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of or the Business Standard newspaper

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First Published: Feb 17 2023 | 10:17 PM IST

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