Premium smartphone demand in smaller cities up 40% in Jan-July: Flipkart

Demand for 5G-enabled premium smartphones in India’s smaller cities increased 40 per cent from January to July this year, according to Flipkart.

Tier-two cities such as Guntur, Hisar, Moradabad, and Shahjahanpur showed a strong preference for premium smartphones, according to insights from the e-commerce firm. Overall demand for such phones increased 25 per cent in the same period.

Flipkart recorded a growth of more than 60 per cent in new smartphone launches by premium brands like Apple, Samsung, Google Pixel, OPPO and Nothing, coinciding with telecom companies preparing to roll out 5G service and the festival season.