Ahead of Suzume release, PVR says strong signals to grow anime genre

'Anime film series have been a huge success in many parts of the world'

Veenu Sandhu New Delhi
Sanjeev Kumar Bijli

Sanjeev Kumar Bijli, executive director, PVR INOX

Listen to This Article

Japan’s acclaimed anime director Makoto Shinkai, who is seen as the successor to legendary animation filmmaker Miyazaki Hayao, is in India for the theatrical release of his latest movie Suzume on April 21 by PVR Pictures. Ahead of the film’s release, Sanjeev Kumar Bijli, executive director, PVR INOX, tells Veenu Sandhu about the reasons for anime’s growing popularity in India and PVR Pictures’ plans for the genre. Edited excerpts:
What explains the rise in popularity of anime movies among Indian audiences?
Japanese anime is not new to India with most of us having grown up watching it on television. India is among the top countries with the highest engagement of anime movies among kids, young adults and parents. The growth of anime as a category has brought younger audiences to the theatres, and this was boosted during the pandemic with Gen Z discovering and bing

Also Read

PVR-INOX merger should get done by Feb next year: Director Siddharth Jain

PVR-Inox merger: How big is the consolidation in Indian cinema

PVR sees superplexes as next blockbuster concept in cinema business

Inox Green Energy makes dismal debut; lists at 8% discount over issue price

Apple BKC Mumbai store previewed ahead of April 18 opening: See pictures

'Brokerage rates in India are among the lowest, need re-evaluation'

'Green hydrogen being a solution to everything a far-fetched idea'

Hyundai Mobis develops world's first rollable display for vehicles

Fixed wireless access a key money-spinner for telcos post 5G: Ericsson exec

Once we make a job offer, we honour it: TCS outgoing CEO & MD Gopinathan

First Published: Apr 20 2023 | 4:02 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers. Already a BS Premium subscriber?LOGIN NOW

Register to